Which of the following is most essential to any definition of marketing?
A)the production concept
B)making a profit
C)demand management
D)making a sale
E)customer relationships

Question

Quizplus · Accepted Answer

Customer relationships are the most essential to any definition of marketing because marketing is about creating, maintaining, and enhancing relationships with customers in order to satisfy their needs and wants while also achieving the organization's goals. The other options are important elements of marketing, but they are not the most essential. The production concept, for example, is focused on maximizing efficiency and reducing costs, while demand management is about matching supply to demand. Making a profit and making a sale are important objectives of marketing, but they are not the core concept of marketing.

Which of the Following Is Most Essential to Any Definition