When the economy tightens,customer loyalty and customer retention become for marketers.
A)less important
B)short- term but not long- term goals
C)more important
D)impossible
E)long- term but not short- term goals

Question

Quizplus · Accepted Answer

When the economy tightens, customers become more price-sensitive and may consider switching to cheaper alternatives. Therefore, customer loyalty and customer retention become more important for marketers to retain their existing customers and maintain their revenue.

When the Economy Tightens,customer Loyalty and Customer Retention Become for Marketers