Which of the following marketing management concepts is most likely to lead to marketing myopia?
A)societal marketing
B)product
C)customer- driving marketing
D)customer- driven marketing
E)marketing

Question

Quizplus · Accepted Answer

A product-centered approach is most likely to lead to marketing myopia because it focuses solely on the features and benefits of the product rather than the overall needs and wants of the customers. This can lead to a narrow view of the market and a missed opportunity to address evolving consumer preferences and changes in the competitive landscape.

Which of the Following Marketing Management Concepts Is Most Likely