Herb Kelleher of Southwest Airlines used the marketing concept in his successful organization.Having a customer department rather than a marketing department,as suggested by Kelleher,is an example of a(n)_ perspective.
A)continuous improvement
B)outside- in
C)traditional
D)external
E)inside- out

Question

Quizplus · Accepted Answer

The "outside-in" perspective focuses on understanding and meeting customer needs and preferences, which aligns with having a customer department rather than a traditional marketing department.

Herb Kelleher of Southwest Airlines Used the Marketing Concept in His