The art and science of choosing target markets and building profitable relationships with them is called .
A)positioning
B)selling
C)marketing management
D)differentiation
E)segmentation

Question

Quizplus · Accepted Answer

Marketing management refers to the process of selecting target markets and building profitable relationships with them. It includes creating, delivering, and communicating value to customers in order to meet their needs and ultimately generate revenue for the company. While segmentation, targeting, and positioning are important components of marketing management, the overall goal is to effectively manage the entire marketing process. Selling and differentiation are also important concepts in marketing, but they are not as comprehensive as marketing management.

The Art and Science of Choosing Target Markets and Building