All of the following are accurate descriptions of modern marketing EXCEPT which one?
A)Marketing is managing profitable customer relationships.
B)Selling and advertising are synonymous with marketing.
C)Marketing is used by for- profit and not- for- profit organizations.
D)Marketing is the creation of value for customers.
E)Marketing involves satisfying customers' needs.

Question

Quizplus · Accepted Answer

Selling and advertising are tactics within the broader scope of marketing, but they do not fully encompass all aspects of modern marketing. Modern marketing also includes activities such as market research, product development, pricing strategies, and distribution channels.

All of the Following Are Accurate Descriptions of Modern Marketing