Beyond simply retaining good customers,marketers want to constantly increase their "share of customer." What does this mean in marketing terms?
A)Marketers want to increase their market share.
B)Marketers want to increase the profit margin with this target market.
C)Marketers want to increase the share they get of the customer's purchasing in their product categories.
D)Marketers want to turn satisfied customers into delighted customers.
E)Marketers want to continuously increase their customers' levels of satisfaction.

Question

Quizplus · Accepted Answer

"Share of customer" refers to the percentage of a customer's total purchases in a specific product category that goes to a particular brand or company. Therefore, marketers aim to increase their share of customer by encouraging customers to consistently choose and purchase their products over competitors in that category.

Beyond Simply Retaining Good Customers,marketers Want to Constantly Increase Their