Amazon.com leverages relationships with its 35 million customers by offering them music,videos,gifts,toys,consumer electronics,and office products,among other items.Based on previous purchase history,the company recommends related CDs,books,videos,or other products that might interest a customer.This most directly helps Amazon.com capture a greater .
A)social network
B)partner value
C)share of customer
D)customer loyalty
E)profit margin

Question

Quizplus · Accepted Answer

Amazon.com leverages its relationships with customers to capture a greater share of the customer by offering personalized recommendations based on their previous purchase history. This encourages customers to make more purchases from Amazon.com, driving up their share of the customer.

AmazonCom Leverages Relationships with Its 35 Million Customers by Offering