Some fast- food restaurants offer tasty and convenient food at affordable prices,but in doing so they contribute to a national obesity epidemic and environmental problems.These fast- food restaurants overlook the philosophy.
A)marketing concept
B)selling concept
C)product concept
D)production concept
E)societal marketing concept

Question

Quizplus · Accepted Answer

The societal marketing concept considers the long-term benefits to society and the environment, and not just the financial benefits to the company. Fast-food restaurants that contribute to obesity and environmental problems are not practicing the societal marketing concept.

Some Fast- Food Restaurants Offer Tasty and Convenient Food at Affordable