It is most accurate to say that customers buy from stores and firms that offer which of the following?
A)the most attractive company image
B)the highest customer- perceived value
C)the most concern for society's interests
D)the highest level of customer satisfaction
E)the highest value for the dollar

Question

Quizplus · Accepted Answer

Customers are most likely to buy from stores and firms that offer the highest customer-perceived value, which is the difference between the benefits they receive and the costs they incur.

It Is Most Accurate to Say That Customers Buy from Stores