Which of the following refers to sellers being preoccupied with their own products and losing sight of underlying consumer needs?
A)value proposition
B)selling myopia
C)the product concept
D)marketing management
E)marketing myopia

Question

Quizplus · Accepted Answer

Marketing myopia refers to sellers being preoccupied with their own products and losing sight of underlying consumer needs. This can lead to a narrow-minded focus on the product itself rather than a broader understanding of the overall consumer experience and market trends.

Which of the Following Refers to Sellers Being Preoccupied with Their