Which marketing orientation holds that firms must strive to deliver value to customers in a way that maintains or improves the consumer's and society's well- being?
A)marketing concept
B)equity concept
C)selling concept
D)product concept
E)societal marketing concept

Question

Quizplus · Accepted Answer

The societal marketing concept holds that firms must strive to deliver value to customers in a way that maintains or improves the consumer's and society's well-being. This concept goes beyond the traditional marketing concept, which focuses only on delivering customer value, to also consider the broader impact of marketing activities on society as a whole.

Which Marketing Orientation Holds That Firms Must Strive to Deliver