You have just taken a new position in an organization and you're learning about the job functions of your new colleagues.You observe that your marketing manager is heavily involved in the process of building and maintaining profitable customer relationships.Your marketing manager frequently speaks about the need to acquire,keep,and grow customers.Your manager is concerned with which one of the following?
A)partner relationship management
B)customer relationship management
C)customer divestment
D)the societal marketing concept
E)customer- managed relationships

Question

Quizplus · Accepted Answer

The marketing manager's focus on building and maintaining profitable customer relationships, acquiring, keeping, and growing customers, suggests their involvement in customer relationship management (CRM) activities. CRM involves managing interactions with customers to build long-term relationships, increase customer loyalty, and ultimately, drive profits for the organization.

You Have Just Taken a New Position in an Organization