In terms of persuasion, which of the following is the best example of a peripheral heuristic?
A) The advertising phrase, "Be All That You Can Be"
B) A book being recommended by the Oprah Book Club
C) Both of the these choices
D) None of these choices
Correct Answer:
Verified
Q23: A citizens' group that favours strict restriction
Q24: You will be perceived as more credible
Q27: Computer ads are most likely to
A)employ Hollywood
Q27: Attitude change that has followed the central
Q32: Speaking in a straightforward manner contributes to
Q34: If a message is clear and easy
Q35: We know if a message offers convincing
Q37: Perceptions of trustworthiness can be increased by
A)giving
Q37: John doesn't care at all about the
Q39: Two primary components of credibility are
A)confidence and
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