The disadvantages of comparative scaling includes all of the following except ________.
A)the resulting data are generally assumed to be interval or ratio scaled
B)the inability to generalize beyond the stimulus objects scaled
C)the ordinal nature of the data
D)None of the above are disadvantages.

Question

Quizplus · Accepted Answer

Choices B and C are both listed as disadvantages of comparative scaling in the question, so they cannot be the correct answer. Option D is not correct because there are numerous disadvantages to using comparative scaling, such as potential researcher bias and the cost and time required to administer the scaling. Therefore, the correct answer is choice A, which is not a disadvantage of comparative scaling. The data resulting from comparative scaling are typically ordinal, not interval or ratio, and this is a common limitation of the technique.

The Disadvantages of Comparative Scaling Includes All of the Following