________ is a comparative scaling technique in which a respondent is presented with two objects at a time and asked to select one object in the pair according to some criterion.The data obtained is ordinal in nature.
A)Constant sum
B)Q-sort
C)Paired comparison
D)Rank order

Question

Quizplus · Accepted Answer

Paired comparison is a comparative scaling technique that presents two objects at a time and asks the respondent to choose one based on a specific criterion. The data obtained is ordinal because it only provides information on the relative preference of one object over another. Constant sum is a different scaling method that requires the respondent to allocate a fixed sum of points across a set of attributes, while Q-sort and rank order are both ranking methods that require respondents to rank a set of items from most to least preferred.

________ Is a Comparative Scaling Technique in Which a Respondent