________ scaling is a comparative scaling technique that uses a rank order procedure to sort objects based on similarity with respect to some criterion.
A)Constant sum
B)Q-sort
C)Paired comparison
D)Rank order

Question

Quizplus · Accepted Answer

Q-sort is the comparative scaling technique that uses a rank order procedure to sort objects based on similarity with respect to some criterion. Constant sum scaling involves allocating a constant sum of units to different attributes of a product, paired comparison involves comparing two products at a time, and rank order scaling does not necessarily involve a Q-sort procedure.

________ Scaling Is a Comparative Scaling Technique That Uses a Rank