The marketing research proposal consists of many sections.The ________ section is normally a statement of the problem,including the specific components.
A)problem definition/objectives of the research
B)approach to the problem
C)executive summary
D)research design

Question

Quizplus · Accepted Answer

The problem definition/objectives of the research section typically includes a statement of the problem or research issue, as well as specific components related to the research objectives such as target audience, research questions, or hypotheses. The approach to the problem section outlines the methodology or research techniques to be used to address the problem, the executive summary provides an overview of the entire research proposal, and the research design section outlines the specific details of the research study itself.

The Marketing Research Proposal Consists of Many Sections