________ is the most used descriptive design in marketing research.
A)Longitudinal design
B)Exploratory design
C)Cross-sectional design
D)None of the above

Question

Quizplus · Accepted Answer

Cross-sectional design is the most commonly used descriptive design in marketing research. It involves collecting data from a sample of the population at a single point in time. This design provides a snapshot of the population's characteristics, behaviors, and attitudes at that particular moment. Longitudinal designs, on the other hand, involve collecting data from the same sample over an extended period, while exploratory designs are used to gather preliminary information about a phenomenon or problem.

________ Is the Most Used Descriptive Design in Marketing Research