________ is a type of non-sampling error arising from respondents who do respond but give inaccurate answers,or their answers are mis-recorded or mis-analyzed.It may be defined as the variation between the true mean value of the variable in the net sample and the observed mean value obtained in the marketing research project.
A)Random sampling error
B)Non-response error
C)Non-sampling error
D)Response error

Question

Quizplus · Accepted Answer

Response error occurs when respondents give inaccurate answers or their answers are mis-recorded or mis-analyzed. This can result in a variation between the true mean value of the variable in the net sample and the observed mean value obtained in the marketing research project. Non-sampling error (choice C) encompasses all other types of errors that can occur in a research project, including errors due to data entry, coding, or analysis. Random sampling error (choice A) occurs due to chance fluctuations in the sample, while non-response error (choice B) occurs when some members of the sample do not respond to the survey. Neither of these are directly related to inaccurate or mis-recorded responses.

________ Is a Type of Non-Sampling Error Arising from Respondents