________ consists of the factors that have an impact on the definition of the marketing research problem,including past information and forecasts,resources and constraints of the firm,objectives of the decision maker,buyer behavior,legal environment,economic environment,and marketing and technological skills of the firm.
A)The approach to the problem
B)Research design
C)The environmental context of the problem
D)Problem definition

Question

Quizplus · Accepted Answer

The environmental context of the problem includes all of the factors listed in the question, which can impact the definition of the marketing research problem. Options A and B are related to the specific methodology or approach used to conduct the research, while option D refers to the specific statement of the problem to be solved, which can be influenced by the environmental context but is not synonymous with it.

________ Consists of the Factors That Have an Impact on the Definition