Which statement is true concerning defining the marketing research problem?
A)The definition should allow the researcher to obtain all the information needed to address the management decision problem.
B)The definition should guide the researcher in proceeding with the project.
C)The marketing research problem should be stated in broad,general terms with specific components identified.
D)All of the above are correct.

Question

Quizplus · Accepted Answer

All the statements listed are true concerning defining the marketing research problem. The definition of the problem should guide the researcher in proceeding with the project and allow them to obtain all the necessary information needed to address the management decision problem. The problem should also be stated in broad, general terms with specific components identified to ensure that the researcher is focusing on the right issues.

Which Statement Is True Concerning Defining the Marketing Research Problem