Media consumption behavior and response to promotions,price sensitivity,and retail outlets patronized are factors that should be considered in the ________ component of the environmental context of the problem.
A)objectives
B)legal environment
C)economic environment
D)buyer behavior

Question

Quizplus · Accepted Answer

Buyer behavior refers to the actions and decision-making processes of consumers when purchasing goods or services, which includes their media consumption behavior and response to promotions, price sensitivity, and choice of retail outlets. Therefore, the described factors should be considered in the buyer behavior component of the environmental context of the problem. The other options are not directly related to the mentioned factors.

Media Consumption Behavior and Response to Promotions,price Sensitivity,and Retail Outlets