The cognitive response approach to emerge in the late 1960s suggested that cognitive responses to a message predict ______,
A) comprehension of it
B) recall of it
C) agreement with it
D) all of these
Correct Answer:
Verified
Q4: Which of the following statements is true?
A)The
Q5: The Heuristic-Systematic Model's enhancement hypothesis predicts that
Q6: Imagine that you read a brief review
Q7: You are watching an advertisement for shampoo
Q8: According to the Elaboration Likelihood Model,more elaborate
Q10: Petty,Cacioppo,and Goldman (1981)found that the effects of
Q11: Trustworthy sources of a message are likely
Q12: McGuire (1968)broke down the persuasion process into
Q13: Hovland et al,(1953)emphasized the importance of _,
A)incentives
Q14: According to the Heuristic-Systematic Model,heuristic and systematic
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