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The Heuristic-Systematic Model's Enhancement Hypothesis Predicts That People Will Use

Question 5

Multiple Choice

The Heuristic-Systematic Model's enhancement hypothesis predicts that people will use more ______,


A) systematic processing when they are motivated and able to process a message
B) systematic processing when they are higher in self-enhancement motivation
C) heuristic processing when they feel unable to perform systematic processing
D) heuristic processing when they are higher in self-enhancement motivation

Correct Answer:

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