Trustworthy sources of a message are likely to ______,
A) elicit persuasion
B) reduce attention to the strength of their arguments
C) increase attention to the strength of their arguments
D) elicit persuasion and reduce attention to the strength of their arguments
Correct Answer:
Verified
Q5: The Heuristic-Systematic Model's enhancement hypothesis predicts that
Q6: Imagine that you read a brief review
Q7: You are watching an advertisement for shampoo
Q8: According to the Elaboration Likelihood Model,more elaborate
Q9: The cognitive response approach to emerge in
Q10: Petty,Cacioppo,and Goldman (1981)found that the effects of
Q12: McGuire (1968)broke down the persuasion process into
Q13: Hovland et al,(1953)emphasized the importance of _,
A)incentives
Q14: According to the Heuristic-Systematic Model,heuristic and systematic
Q15: Marketers working for the Department of Health
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