Which metric is based on the relationship between the revenue produced by a specific customer,the expenses incurred in acquiring and servicing that customer,and the expected life of the relationship between the customer and the company?
A)churn rate
B)customer lifetime value
C)cost per lead
D)cost per sale
E)customer average value

Question

Quizplus · Accepted Answer

The metric based on the relationship between the revenue produced by a specific customer, the expenses incurred in acquiring and servicing that customer, and the expected life of the relationship between the customer and the company is customer lifetime value (CLV). CLV is a key metric for understanding the long-term profitability of a company's customer base.

Which Metric Is Based on the Relationship Between the Revenue