Customer relationship management applications dealing with the analysis of customer data to provide information for improving business performance best describes ________ applications.
A)operational CRM
B)analytical CRM
C)operational SCM
D)analytical SFA
E)operational SFA

Question

Quizplus · Accepted Answer

Analytical CRM applications are designed to analyze customer data to provide insights and information for improving business performance. Operational CRM applications, on the other hand, focus on managing customer interactions and transactions, while operational SCM deals with managing the flow of goods and services through the supply chain. Analytical SFA (sales force automation) applications may exist but were not mentioned in the question.

Customer Relationship Management Applications Dealing with the Analysis of Customer