Personal selling in the B2B market represents a relatively inexpensive method of promoting a firm's products.

Question

Quizplus · Accepted Answer

Personal selling in the B2B market can actually be quite expensive, as it involves hiring and training salespeople, providing them with resources and incentives, and potentially paying for their travel and other expenses. However, it can also be a highly effective method of promoting products and building relationships with customers.

Personal Selling in the B2B Market Represents a Relatively Inexpensive