The system that allows firms to target profitable customers by assessing customer revenue and costs is called

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Customer relationship management (CRM) involves using data analysis to understand customer behavior and preferences, in order to improve customer retention and drive sales growth. By assessing customer revenue and costs, firms can identify which customers are most profitable and target their marketing efforts accordingly. This system is a key component of effective CRM strategies.

The System That Allows Firms to Target Profitable Customers by Assessing