Natalia has developed a new kind of roofing tile that is more expensive than most on the market but that has superior storm-survival properties.She wants to develop a buyer profile before going to market.What his her best first step toward accomplishing this?
A)doing demographic research to develop info on those who have spent on high-end tiles before
B)talking to local roofers who do the work of installing or replacing tiles
C)preparing psychographics on potential customers in areas where storms are common
D)interviewing homeowners in areas where storms are common

Question

Quizplus · Accepted Answer

Interviewing homeowners in areas where storms are common would provide direct insight into what features and benefits they prioritize in roofing tiles, as well as their willingness to pay for higher-priced options with superior storm-survival properties. This would be the most effective way to develop a buyer profile for Natalia's product. Demographic research, talking to local roofers, and preparing psychographics could all provide additional valuable information, but would not give the same level of direct insight into potential customers as interviewing homeowners would.

Natalia Has Developed a New Kind of Roofing Tile That