How does a customer journey map differ from a buyer persona?
A)It focuses on profit motive rather than simple experience.
B)It focuses on buyer experience rather than characteristics.
C)It focuses on one buyer instead of many.
D)It does not include exclusionary personas.

Question

Quizplus · Accepted Answer

A customer journey map focuses on the entire experience a customer has with a product or service, from initial awareness to post-purchase follow-up. It encompasses all potential touchpoints and interactions. In contrast, a buyer persona focuses on the characteristics, behaviors, and motivations of a specific target audience segment. Essentially, a customer journey map is a visual representation of the buyer persona's experience.

How Does a Customer Journey Map Differ from a Buyer