In the process of crossing the chasm,what is the second step after identification of the beachhead market?
A)identifying early adopters
B)distributing the product through the right channels
C)making sure your product is fully complete and tested
D)positioning the product

Question

Quizplus · Accepted Answer

The second step after identifying the beachhead market is positioning the product. This involves creating a clear message around the product that resonates with the target customers and sets it apart from the competition. It is important to position the product in a way that addresses the specific pain points of the target customers, while also highlighting the unique value proposition of the product. This step helps to ensure that the product will appeal to early adopters and establish a foothold in the market.

In the Process of Crossing the Chasm,what Is the Second