Which of the following is true of the customer journey map?
A)It charts the company's experience with the customer.
B)It focuses on buyer characteristics and demographics.
C)It helps the entrepreneur better exploit customer weaknesses.
D)It is a visual representation.

Question

Quizplus · Accepted Answer

A customer journey map is a visual representation of the experiences and interactions a customer has with a company or brand, from initial awareness through to loyalty and advocacy. It is not focused on exploiting customer weaknesses, and while it may include some buyer characteristics and demographics, this is not its primary focus.

Which of the Following Is True of the Customer Journey