Question 1

In 2016 GlobalGiving experienced its highest-volume fundraising day in its 14-year history through its participation in what event?
A)Women's March on Washington
B)United Way Campaign
C)Skyla Make Your Mark
D)#GivingTuesday

Accepted Answer

GlobalGiving had its highest-volume fundraising day in 2016 through its participation in #GivingTuesday, a global day of giving that takes place on the Tuesday after Thanksgiving.

Question 2

Over the next 25 years,what U.S.population trend is predicted to require a new set of engagement touch points for relationship building between consumers and organizations?
A)Majority will be multi-cultural.
B)Majority will be younger than 25.
C)Majority will be women over 50.
D)Majority will work from home.

Accepted Answer

According to population projections, by 2044 the United States will become a majority-minority nation, meaning that no single racial or ethnic group will make up a majority of the population. This trend towards greater diversity and multiculturalism will require organizations to develop new touchpoints and strategies for building relationships with consumers from different cultural backgrounds.

Question 3

What do you call a group of people that gathers to encourage collective action around a local-level or special-interest issue?
A)political action group
B)grassroots organization
C)collective
D)advocacy group

Accepted Answer

A grassroots organization is a group of people who gather to encourage collective action around a local-level or special-interest issue. This type of group is typically made up of individuals who are passionate about a particular cause or issue and who want to work together to bring about change at the local level. A political action group, advocacy group, or collective may also work towards collective action but may not necessarily have the same emphasis on local-level or special-interest issues.

Question 4

Despite limited resources,grassroots and special-interest organizations continue to prove they can meet goals using strategic ______.
A)planning
B)online communication
C)special events
D)public relations

Accepted Answer

The answer of Despite limited resources,grassroots and special-interest organizations continue...

Question 5

An organization that encourages its employees to talk about their employer on social media is practicing what strategy?
A)two-way communications
B)storytelling
C)employee advocacy
D)consistent communications

Accepted Answer

Employee advocacy is the strategy of encouraging employees to promote their employer on social media and other platforms. This can help increase brand awareness and credibility through the employees' personal networks.

Question 6

What label does the NSPRA give to the school district PR function that involves answering new resident requests and keeping district historical records?
A)district information station
B)community relations liaison
C)imaging and marketing
D)PR trainer

Accepted Answer

The NSPRA label for this function is "district information station" which implies that the school district is providing information to new residents and keeping historical records. Choices B, C, and D do not accurately reflect this function.

Question 7

The strategic use of Facebook provides a no-cost,effective means for nonprofits to initiate,as well as sustain,what important type of communication?
A)personal
B)social
C)two-way
D)media

Accepted Answer

The strategic use of Facebook provides a no-cost, effective means for nonprofits to initiate as well as sustain two-way communication, which is a critical aspect of building and maintaining relationships with supporters, volunteers, donors, and other stakeholders. It enables the organization to engage in conversations, respond to comments, acknowledge feedback, and address concerns in real-time, which can help to build trust and credibility. Social and media communication may also be important for nonprofits, but the focus on two-way communication is the most important for building relationships with stakeholders. Personal communication may not be scalable enough for nonprofits to efficiently reach all their stakeholders.

Question 8

According to the National Center for Charitable Statistics,how many nonprofit organizations were registered in the U.S.in 2016?
A)500,000
B)1 million
C)1.5 million
D)more than 1.5 million

Accepted Answer

According to the National Center for Charitable Statistics, there were more than 1.5 million nonprofit organizations registered in the U.S. in 2016.

Question 9

What is the philosophy of award-winning health-care PR agency Amendola Communications?
A)health-care from a new perspective
B)public relations is more science than art
C)relationships are the heart of health-care
D)focus on people + science

Accepted Answer

Amendola Communications emphasizes that public relations is more science than art, highlighting their data-driven approach to healthcare PR.

Question 10

What is the name of the first and largest crowdfunding community for nonprofits?
A)GlobalGiving
B)GoFundMe
C)Kickstarter
D)YouCaring

Accepted Answer

GlobalGiving is the first and largest crowdfunding community for nonprofits. It has supported over 23,000 projects in more than 170 countries, has a vetting process to ensure the legitimacy of the nonprofit organizations, and offers tools and resources to help them reach their fundraising goals.

Question 11

No Boston Olympics,begun by two unknown men to stop the Olympics from coming to Boston,is a perfect example of a David against a Goliath ______.
A)crowdfunding campaign
B)focused message
C)activist campaign
D)NGO

Accepted Answer

No Boston Olympics was an activist campaign led by two unknown men to stop the Olympics from coming to Boston. They organized protests and popularized the hashtag #NoBostonOlympics on social media to gain support for their cause.

Question 12

Which health-care PR agency developed a successful CSR campaign that distributed a single message using a crowd-speaking platform?
A)Chandler Chicco Agency
B)Spectrum
C)GCI Health
D)TogoRun

Accepted Answer

The answer of Which health-care PR agency developed a successful...

Question 13

In addition to using a crowdfunding site for its potential to increase donations and secure corporate partners,what is another benefit for nonprofits?
A)It requires less PR strategic planning.
B)The site may provide communication tools,training,and support.
C)The nonprofit is vetted and must commit to communicate regularly with donors.
D)It targets your message to specific groups.

Accepted Answer

Crowdfunding sites often provide resources and support for nonprofits, such as communication tools and training, to help them run successful campaigns.

Question 14

Which type of mass media allows higher education institutions to target information sharing and facilitate two-way engagement with their priority audiences?
A)electronic
B)print
C)outdoor
D)social

Accepted Answer

Social media platforms allow higher education institutions to specifically target their desired audience and facilitate two-way communication. They can create content, share information, and respond to comments or messages in real-time. This allows for a more personalized and engaging experience for the audience, as well as the opportunity for the institution to gather feedback and insights.

Question 15

What type of organization is created to perform a variety of services,humanitarian,and investigative functions around environmental and social issues,economic development,health-care,and human rights?
A)foundation
B)political action committee
C)faith-based institution
D)nongovernmental organization

Accepted Answer

Nongovernmental organizations (NGOs) are created to perform a variety of services, humanitarian and investigative functions around environmental and social issues, economic development, health-care, and human rights. NGOs are typically independent of government and can be either nonprofit or for-profit organizations. Examples of NGOs include Amnesty International, Greenpeace, and Doctors Without Borders.

Question 16

What is a recommended course of action for the owner of a large liquor store chain who is being boycotted by Mothers Against Drunk Driving (MADD)?
A)run an advertisement encouraging safe drinking habits
B)hold a press conference
C)personally meet with MADD representatives
D)use Twitter to denounce the group's demands

Accepted Answer

Meeting with MADD representatives shows a willingness to listen to their concerns and can potentially lead to finding a solution that satisfies both parties. Running an advertisement or holding a press conference may not be enough to address MADD's concerns, and denouncing the group's demands on Twitter may only escalate the situation.

Question 17

According to the text,what can traditional PR tactics such as emails,social media,and special events accomplish for a grassroots organization?
A)increase controversy
B)change local laws
C)surprise the opposition
D)advance the group's mission

Accepted Answer

Traditional PR tactics such as emails, social media, and special events can help advance the group's mission by raising awareness, building support, and mobilizing action.

Question 18

What PR strategy did No Boston Olympics successfully employ to make their case to the citizens of Boston?
A)social media
B)newspaper ads
C)focused messaging
D)Facebook groups

Accepted Answer

No Boston Olympics successfully employed a focused messaging strategy to make their case to the citizens of Boston. They honed in on the potential negative impacts of hosting the Olympics, such as increased transportation congestion and displacement of local residents. By focusing their messaging on these issues, they were able to rally community support for their cause. While they did use social media and Facebook groups to spread their message, it was their focused messaging that ultimately proved to be the most effective PR strategy.

Question 19

Within nonprofits,PR duties cover a wide range of responsibilities including supporting or directly soliciting corporate and foundation donations; managing structured capital campaigns; planning and running special events; and ______.
A)selecting appropriate technology
B)recruiting fundraising volunteers
C)networking with partners and sponsors
D)researching organizations competing for the same funds

Accepted Answer

Networking with partners and sponsors is a common PR duty within nonprofits.

Question 20

Now is an excellent time to pursue a PR position in the nonprofit sector,based on recent survey results indicating ______ of nonprofits expected to create new positions in 2016.
A)57%
B)65%
C)72%
D)more than 75%

Accepted Answer

57% of nonprofits expected to create new positions in 2016.

Quiz 14: Public Relations in Grassroots Organizations

In 2016 GlobalGiving experienced its highest-volume fundraising day in its 14-year history through its participation in what event?

Over the next 25 years,what U.S.population trend is predicted to require a new set of engagement touch points for relationship building between consumers and organizations?

What do you call a group of people that gathers to encourage collective action around a local-level or special-interest issue?

Despite limited resources,grassroots and special-interest organizations continue to prove they can meet goals using strategic ______.

An organization that encourages its employees to talk about their employer on social media is practicing what strategy?

What label does the NSPRA give to the school district PR function that involves answering new resident requests and keeping district historical records?

The strategic use of Facebook provides a no-cost,effective means for nonprofits to initiate,as well as sustain,what important type of communication?

According to the National Center for Charitable Statistics,how many nonprofit organizations were registered in the U.S.in 2016?

What is the philosophy of award-winning health-care PR agency Amendola Communications?

What is the name of the first and largest crowdfunding community for nonprofits?

No Boston Olympics,begun by two unknown men to stop the Olympics from coming to Boston,is a perfect example of a David against a Goliath ______.

Which health-care PR agency developed a successful CSR campaign that distributed a single message using a crowd-speaking platform?

In addition to using a crowdfunding site for its potential to increase donations and secure corporate partners,what is another benefit for nonprofits?

Which type of mass media allows higher education institutions to target information sharing and facilitate two-way engagement with their priority audiences?

What type of organization is created to perform a variety of services,humanitarian,and investigative functions around environmental and social issues,economic development,health-care,and human rights?

What is a recommended course of action for the owner of a large liquor store chain who is being boycotted by Mothers Against Drunk Driving (MADD) ?

According to the text,what can traditional PR tactics such as emails,social media,and special events accomplish for a grassroots organization?

What PR strategy did No Boston Olympics successfully employ to make their case to the citizens of Boston?

Within nonprofits,PR duties cover a wide range of responsibilities including supporting or directly soliciting corporate and foundation donations; managing structured capital campaigns; planning and running special events; and ______.

Now is an excellent time to pursue a PR position in the nonprofit sector,based on recent survey results indicating ______ of nonprofits expected to create new positions in 2016.