What do most observers believe about companies speaking out about "hot button" social issues?
A)Companies should take a stand on social issues and not worry about any backlash that comes from customers who disagree.
B)Companies should be quiet or be prepared for the backlash that comes with trying to engage customers in an issue.
C)Companies should present both sides of "hot button" social issues to meet the needs of all customers.
D)Companies benefit from the publicity of speaking out on social issues,even when most customers disagree with the corporate stance on the issue.

Question

Quizplus · Accepted Answer

Most observers believe that companies should be quiet or be prepared for the backlash that comes with trying to engage customers in a social issue because taking a stand on a "hot button" issue can be divisive and potentially alienating to their customer base. It is important for companies to consider the potential consequences and weigh the risks before speaking out on sensitive issues.

What Do Most Observers Believe About Companies Speaking Out About