Which of the following is an advantage of using social media for public relations?
A)can provide effective one-way communication with consumers
B)can rely on positive reviews by citizen journalists
C)can ensure the corporate message only gets to a targeted audience
D)can speak directly to a targeted audience without alterations by a media gatekeeper

Question

Quizplus · Accepted Answer

Using social media allows PR practitioners to communicate directly with a targeted audience without the need for a media gatekeeper to alter or filter the message. This provides more control over the message and the ability to reach specific audiences.

Which of the Following Is an Advantage of Using Social