Frank,a public relations practitioner,uses social media to not only relay messages to the company's key publics but also identify issues that require attention of strategic managers.What is Frank modeling with this interactive communication?
A)excellence theory
B)symbolic-interpretive model
C)corporate branding
D)disclosure model

Question

Quizplus · Accepted Answer

Frank is modeling the excellence theory, which emphasizes two-way symmetrical communication between an organization and its publics. This approach involves not just disseminating information but also listening to stakeholders to identify and address issues, aligning with the practices described.

Frank,a Public Relations Practitioner,uses Social Media to Not Only Relay