When beginning discussions about corporate social responsibility,PR professionals often need to first counsel upper management on the benefits of relationship-building programs,and why they need to be aligned with ______.

Question

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Corporate social responsibility programs need to be aligned with corporate and stakeholder values, as this ensures that the company's actions are in line with its stated values and that stakeholders will view the corporation as ethical, trustworthy, and committed to doing good. Aligning relationship-building programs with employee expectations, managerial bonuses, or human relations policy may be important but should not be the primary focus of discussions about corporate social responsibility.

When Beginning Discussions About Corporate Social Responsibility,PR Professionals Often Need