To help launch a new socially conscious children's KidsCares television network,PR Firm CSRx created an interactive World Rescue bingo game.Parents print the World Rescue Bingo card.For the first month of programming,children look for a special rescue code to appear during their favorite new shows and match the code to the bingo card.Three codes matched down,across,or diagonally wins.Children enter the winning codes into a child-safe World Rescue Decipher app and learn which World Rescue KidsCares will be donating to: Project Water,Doctors Without Borders,or Endangered Species Adoptions.No purchase is required to play.Which type of corporate social responsibility engagement does this represent?

Question

Quizplus · Accepted Answer

This initiative is an example of cause promotions, where the company supports a social cause or contributes to a charity without directly selling a product or service. The World Rescue Bingo game promotes social causes (Project Water, Doctors Without Borders, Endangered Species Adoptions) through engagement and education, rather than focusing on marketing a product or service with a promise of a donation per sale, which would be cause-related marketing.

To Help Launch a New Socially Conscious Children's KidsCares Television