When developing a social responsibility strategy,PR professionals will determine which stakeholders can both affect corporate operations and are ______.

Question

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PR professionals will determine which stakeholders can both affect corporate operations and are motivated to act. The stakeholders who are motivated to act towards social responsibility issues are the ones who are likely to engage in activities that can either enhance or damage a company's reputation. It is therefore important to identify and engage with such stakeholders in order to develop effective social responsibility strategies.

When Developing a Social Responsibility Strategy,PR Professionals Will Determine Which