Question 1

A synergistic relationship exists between an organization and its stakeholders,which explains why a company cannot exist without them.

Accepted Answer

A synergistic relationship means that both the organization and its stakeholders benefit from each other's actions and contributions. Without stakeholders such as customers, employees, suppliers, and investors, the organization would not be able to function or achieve its goals. Therefore, it is true that a company cannot exist without its stakeholders.

Question 2

Generation X is widely known as the most sustainability-conscious generation.

Accepted Answer

While Generation X does tend to prioritize sustainability, studies have shown that Millennials and Gen Z are more likely to prioritize sustainable practices and products.

Question 3

Not only should corporate social responsibility activities be anchored on a business' purpose and values,but they should also be communicated with a new and engaging corporate voice.

Accepted Answer

The answer of Not only should corporate social responsibility activities...

Question 4

Eighty percent of Americans indicate they are more likely to purchase a company's products when they also agree with the CEO on societal and environmental issues.

Accepted Answer

There is no specific data available up to October 2023 that confirms this exact statistic about Americans' purchasing behavior based on agreement with a CEO on societal and environmental issues.

Question 5

In an effort to help reduce the dropout rate in U.S.high schools,Rocket Foods has decided to partner with the American Medical Association to create a campaign that demonstrates how eating healthier is tied to increased performance in school.Based on just these facts,one could assume they are creating a community relations program specifically for the U.S.Asian American population.

Accepted Answer

The passage does not provide any information to suggest that the community relations program is specifically targeting the U.S. Asian American population.

Question 6

Both community relations and corporate social responsibility anchor around a business being a ______.

Accepted Answer

Both community relations and corporate social responsibility involve a business being a good citizen, meaning they prioritize ethical behavior and sustainability over profits, and contribute positively to the society and environment they operate in. Being a tax-paying entity and legal organization are necessary requirements for a business, but they do not necessarily determine if a business is socially responsible or has good community relations. Being a visible activist may be a part of corporate social responsibility, but it is not the core concept.

Question 7

The windows of Rebecca's small bakery have been painted with graffiti nearly weekly since the opening of her shop three years ago.She knows the vandals are the teenagers on the next block and has tried to avoid them to keep the peace.It hasn't worked.Which option below might most improve community relations between Rebecca and the neighborhood teens?

Accepted Answer

Offering a free baking class for teenagers after school is a proactive and positive way to engage with the teenagers and potentially redirect any negative behavior towards something positive. It also shows that Rebecca cares about the community and is willing to invest her time and resources into helping the youth. This could ultimately lead to improved relations and less vandalism.

Question 8

Messages communicating an organization's corporate social responsibility are seen as more credible when also perceived as fitting that organization's purpose and values.

Accepted Answer

When an organization's messages regarding their corporate social responsibility align with their purpose and values, they are viewed as more genuine and trustworthy by their stakeholders. This creates a stronger connection and commitment to the organization's social responsibility efforts.

Question 9

Comcast's successful expansion in an Illinois county is credited to a local public relations practitioner and his large reservoir of ______ built up within the community.

Accepted Answer

The sentence suggests that Comcast's expansion in the county was due to the work of a public relations practitioner who had a good reputation (or "reservoir of goodwill") within the community. Favors, commissions, insider information, and civic awards aren't mentioned, and wouldn't necessarily contribute to building goodwill.

Question 10

The Latino community is a growing and significant demographic in the U.S.The most effective community relations programs to this key population segment are ______.

Accepted Answer

Authentic partnerships are the most effective community relations programs to the Latino community. This means building relationships based on trust, respect, and mutual benefit. It involves working with the community to understand their needs, concerns, and values, and then developing programs and initiatives that address those issues. Simply translating materials into Spanish or focusing solely on financial and investment issues without building a relationship with the community may not be as effective. Rotated annual programs may also be effective, but only if they are authentic partnerships that address the community's needs.

Question 11

H&M clothing retailer was an early adopter of the UN Guiding Principles on Human Rights and requires their roster of suppliers in developing countries to adhere to an extensive commitment to ______.

Accepted Answer

H&M's requirement for suppliers in developing countries to adhere to an extensive commitment indicates a focus on sustainability rather than profitability, marketing, or financial analysis.

Question 12

Because of the influence of younger African Americans on trendsetting,any public relations campaigns aimed at ______ must also include messages to reach this highly influential demographic.

Accepted Answer

The reference to "younger African Americans" suggests a focus on Millennials, who are known for their influence in shaping popular culture and trends. Therefore, any PR campaign aimed at this demographic must also target African American Millennials to be effective.

Question 13

The movement towards corporate social responsibility encourages good citizenry from businesses with obligation only to society,not to the environment.

Accepted Answer

The movement towards corporate social responsibility encourages businesses to not only be accountable to society but also to the environment.

Question 14

Not everyone believes an organization's motivation for engaging in corporate social responsibility.If not properly communicated across multiple channels,corporate social responsibility activities can be seen as self-promotional,and even misleading.

Accepted Answer

Some people can perceive corporate social responsibility activities as self-promotional and misleading if not properly communicated.

Question 15

In 2015,Nielsen reported that social media "levels the playing field," giving more ______ and influence to younger African Americans.

Accepted Answer

According to the given statement, social media gives more voice and influence to younger African Americans. Therefore, the best choice is B.

Question 16

Multiple communication platforms,vehicles and formats make it more difficult for today's PR professionals to optimize corporate social responsibility content and expand the lifespan of a story.

Accepted Answer

Multiple communication platforms, vehicles, and formats provide PR professionals with more opportunities to reach diverse audiences and tailor content to different channels, potentially enhancing the impact and lifespan of corporate social responsibility stories.

Question 17

Before engaging in any local community relations efforts,a company must first understand the community's structure,including its weaknesses as well as its strengths.

Accepted Answer

It is crucial for a company to have an understanding of the community's structure, its strengths, and its weaknesses before starting any local community relations efforts. This helps the company to design appropriate strategies and engage with the community in a more effective manner.

Question 18

The most effective PR professional hired to build community relations is someone who is ______ at the local level.

Accepted Answer

Someone who is already deeply involved at the local level will have established relationships and a strong understanding of the community, making them well-suited for building community relations as a PR professional. Being neutral and passive (A) or just beginning to foster relationships (B) may not be enough to establish trust and credibility with the community. Being religiously moral and passionate (D) may not necessarily be relevant or effective in building community relations.

Question 19

Engaging in community relations may include meeting with public officials,religious leaders,special interest groups,educators and more,primarily to ______.

Accepted Answer

Engaging in community relations is primarily done to earn the trust of the community and its leaders, not to placate decision makers, generate sales, or exchange bribes. Building trust and strong relationships with key members of the community can benefit a company in the long run by creating a positive reputation and establishing goodwill.

Question 20

According to the Boston College Center for Corporate Citizenship,which of these community beautification programs would most help strengthen employee retention?

Accepted Answer

Providing opportunities for employees to volunteer and engage with their community through a gardening program with local school children would not only contribute to community beautification but also promote a sense of teamwork and social responsibility among employees. This type of program can help employees feel more connected to the company's values and mission, which can in turn contribute to higher retention rates. Hiring a local company to remove trash or sponsoring a plant sale may not have as strong of an impact on employee retention. Creating social media posts about community sites and seasons can be a good way to engage with the community, but may not necessarily directly affect employee retention.

Quiz 9: Corporate Social Responsibility and Community Relations