Conducting an issue analysis at the beginning of a PR campaign helps to accomplish which of the following?
A)evaluate the client's goals
B)anticipate future problems
C)narrow the target market
D)assess secondary research

Question

Quizplus · Accepted Answer

Conducting an issue analysis at the beginning of a PR campaign helps to anticipate future problems by identifying potential obstacles, challenges, and emerging issues that may affect the success of the campaign. This allows the PR team to develop strategies and tactics that can address these issues before they become major problems. While evaluating the client's goals, assessing secondary research, and narrowing the target market are important steps in a PR campaign, they are not directly related to issue analysis.

Conducting an Issue Analysis at the Beginning of a PR