What is a direct benefit of starting the PR process with research?
A)improving understanding of the situation
B)tracking the components of the campaign
C)ensuring that the audience receives the message
D)developing positive relationships with key publics

Question

Quizplus · Accepted Answer

Starting the PR process with research helps in improving the understanding of the situation. It allows PR professionals to gather information about their audience, competitors, and market trends, which can then be utilized to develop a more effective PR strategy. This, in turn, helps in creating messages that resonate with the audience and improving the overall effectiveness of the PR campaign.

What Is a Direct Benefit of Starting the PR Process