Liz needs to gather analytical data from a large sample of people for a PR campaign.Liz is on a very tight budget and needs the information quickly.Which method would be most appropriate?
A)focus groups
B)telephone surveys
C)consumer observations
D)depth interviews

Question

Quizplus · Accepted Answer

Telephone surveys would be the most appropriate method as they are relatively cost-effective and allow for a large sample size to be reached quickly. Focus groups and depth interviews would be more time-consuming and costly, while consumer observations may not provide the necessary quantitative data.

Liz Needs to Gather Analytical Data from a Large Sample