What is the first step in the public relations campaign process?
A)developing a strategy
B)conducting research
C)determining objectives
D)communicating an idea

Question

Quizplus · Accepted Answer

The first step in the public relations campaign process is conducting research to identify target audiences, understand their perspectives and behaviors, and gather information about the issue or topic being addressed. Only after this research is done can a strategy be developed, objectives determined, and ideas communicated effectively.

What Is the First Step in the Public Relations Campaign