Which of the following asserts that a new product must pass through a sequential process with a public before it is adopted?
A)two-step flow theory
B)inoculation theory
C)diffusion of innovations theory
D)uses and gratification theory

Question

Quizplus · Accepted Answer

The diffusion of innovations theory explains that a new product or idea must pass through a sequential process of awareness, interest, evaluation, trial, and finally adoption by a public before it can be fully accepted and widely used. This theory also identifies different groups of consumers who adopt the innovation at different stages of the process, such as early adopters, early majority, late majority, and laggards.

Which of the Following Asserts That a New Product Must