A celebrity is charged and jailed after driving under the influence and causing an accident.The celebrity hires a PR professional to develop a response to the situation.Which theory is most applicable for this situation?
A)excellence theory
B)image restoration theory
C)inoculation theory
D)principles of influence theory

Question

Quizplus · Accepted Answer

The most applicable theory for this situation is image restoration theory. This theory focuses on how individuals or organizations can rebuild their damaged reputation after a crisis. In this case, the celebrity's reputation has been damaged due to their actions, and the PR professional would need to develop a response to try to restore it. This could include offering an apology, taking responsibility for their actions, and demonstrating steps taken to prevent similar incidents in the future.

A Celebrity Is Charged and Jailed After Driving Under the Influence