Which of the following is an assertion of ELM?
A)Most messages are processed through the central route.
B)Peripheral route processing is based on reflection.
C)Long-lasting change occurs through the peripheral route.
D)Central route processing is based on active thinking.

Question

Quizplus · Accepted Answer

ELM asserts that central route processing involves active thinking and careful consideration of the message, while peripheral route processing relies on superficial cues and shortcuts. Therefore, option D is the correct assertion of ELM. Option A is incorrect because ELM posits that messages can be processed through either the central or peripheral route, depending on factors such as motivation and ability. Option B is incorrect because peripheral route processing is not based on reflection, but rather on quick, automatic judgments. Option C is also incorrect because lasting change is more likely to occur through the central route, which involves deeper processing and stronger attitudes.

Which of the Following Is an Assertion of ELM