Question 1

Companies that implement sustainable business practices and build brand trust are able to do which of the following?
A)develop sustainable communications
B)attain competitive differentiation
C)expand operations more efficiently
D)guarantee strong returns for shareholders

Accepted Answer

Companies that implement sustainable business practices and build brand trust are able to attain competitive differentiation. This means that they are able to distinguish themselves from their competitors and gain an edge in the market by showcasing their commitment to sustainability and ethics. While implementing sustainable practices may also lead to more efficient operations and strong returns for shareholders, these benefits are not guaranteed and are dependent on a variety of factors. Developing sustainable communications is also important, but it is not necessarily a direct outcome of implementing sustainable business practices and building brand trust.

Question 2

Which of the following situations would require a PR professional to engage in crisis management activities?
A)A competitor introduces a similar product.
B)Suppliers are unable to provide product inputs.
C)The government recalls a defective product.
D)Consumers post comments about a product.

Accepted Answer

The government recalling a defective product would require a PR professional to engage in crisis management activities to handle the negative publicity and potential impact on the company's reputation and bottom line. A competitor introducing a similar product, suppliers being unable to provide inputs, and consumers posting comments about a product may require PR efforts, but they do not necessarily constitute a crisis that requires immediate action.

Question 3

Monica works for an athletic footwear company as a PR professional.Last month,she organized and attended events across the country to introduce the firm's newest running shoes.This week she is focused on posting content about the new shoes on Instagram and Facebook.Based on this information,which job role has kept Monica busy?
A)crisis manager
B)strategic advisor
C)persuasive writer
D)marketing communications expert

Accepted Answer

Monica's job role as a PR professional in an athletic footwear company indicates that her main focus is on marketing communications, which includes organizing events and posting content on social media platforms. Therefore, choice D- marketing communications expert is the best fit.

Question 4

Which of the following tasks occurs in a PR professional's role as a marketing communications expert?
A)analyzing product price trends
B)developing advertising campaigns
C)supporting new product introductions
D)developing management whitepapers

Accepted Answer

Supporting new product introductions is a key task for PR professionals in their role as marketing communications experts, as it involves creating awareness and generating interest in the market.

Question 5

According to research,which of the following is a result of successful CSR activities?
A)increasing a company's short-term profits
B)lowering a company's variable costs
C)changing a company's culture
D)enhancing a company's reputation

Accepted Answer

Successful CSR activities have been found to enhance a company's reputation, which can lead to increased customer loyalty and trust, improved employee morale and retention, and ultimately long-term financial benefits. While CSR efforts may not necessarily lead to immediate short-term profits or lower variable costs, they can have a positive impact on a company's culture in the long run.

Question 6

Which of the following illustrates a sustainable business practice?
A)a retailer donating sale proceeds to local charities
B)a beer company developing a responsible drinking campaign
C)a footwear company using recycled materials in shoes
D)a food company using only organic ingredients

Accepted Answer

Using recycled materials in products helps to reduce waste and promote a circular economy, making it a sustainable business practice. A, B, and D are also admirable practices, but they do not necessarily address environmental sustainability.

Question 7

Which of the following is a leading factor in the growth of the PR industry?
A)growth of social media
B)demands of consumers
C)decline of print media
D)increase in global brands

Accepted Answer

The growth of social media has significantly contributed to the expansion of the PR industry by providing new platforms for engagement and communication.

Question 8

According to the Bureau of Labor Statistics,between 2014 and 2024,jobs in the PR field are expected to ______.
A)double in number each year
B)remain stable each year
C)decrease at 6% per year
D)increase at 6% per year

Accepted Answer

The Bureau of Labor Statistics projects that jobs in the PR field will increase at 6% per year between 2014 and 2024.

Question 9

Companies that alter their operation to address societal and environmental concerns are engaging in which of the following?
A)sustainable business practices
B)organizational philanthropy
C)impact investing
D)corporate accountability

Accepted Answer

Companies that alter their operation to address societal and environmental concerns are engaging in sustainable business practices, which means conducting business in a way that meets the needs of the present generation without compromising the ability of future generations to meet their own needs. Organizational philanthropy refers to charitable donations made by a company, while impact investing refers to investing in companies or organizations with the intention of generating positive social, environmental, or governance outcomes alongside financial returns. Corporate accountability refers to a company's responsibility to be transparent and accountable for its actions and their impact on society and the environment.

Question 10

Manu needs data and information about households and consumers in the Midwest.Since he wants free information that he can collect quickly,he will search government agencies for studies and census data.Which term describes the type of research Manu is gathering?
A)preliminary research
B)primary research
C)secondary research
D)statistical research

Accepted Answer

Secondary research involves utilizing existing data and information from sources such as government agencies, industry reports, and academic research. Manu's search for data and information from government agencies falls under the category of secondary research.

Question 11

Which of the following tasks is part of a PR professional's role as strategic adviser?
A)monitoring competitor activities
B)developing CSR activities
C)creating press releases
D)attending media tours

Accepted Answer

Monitoring competitor activities is part of a PR professional's role as strategic adviser because it helps them to understand the competitive landscape and develop strategies to differentiate their client from the competition.

Question 12

Tanya is in the process of conducting customer focus groups,distributing online surveys,and analyzing customer response cards.Which term best describes Tanya's efforts?
A)strategic planning
B)secondary research
C)public affairs planning
D)primary research

Accepted Answer

Tanya is collecting new and original data directly from customers through focus groups, online surveys, and response cards. This is known as primary research. Strategic planning involves creating a long-term plan for achieving organizational goals, public affairs planning focuses on managing an organization's image and reputation, and secondary research involves analyzing existing data and information.

Question 13

At TCH Global Enterprises,Brandon is responsible for creating company newsletters,updating information on the TCH intranet,and conveying new company policy to workers.Brandon's job is focused on which of the following areas?
A)employee communications
B)strategic communications
C)community relations
D)media relations

Accepted Answer

Brandon's job duties are focused on communicating with and updating employees within the company, which aligns with the area of employee communications.

Question 14

What is the primary goal of media relations strategies?
A)generating publicity for a company
B)creating marketing campaigns
C)communicating with stakeholders
D)managing company crises

Accepted Answer

The primary goal of media relations strategies is to generate publicity for a company by building and maintaining a positive relationship with the media.

Question 15

Maggie,a PR professional with an electronics firm,is often tasked with assessing public opinion about the company's products,monitoring industry trends,and keeping abreast of current issues.Maggie is currently focused on which role of a PR professional?
A)crisis manager
B)strategic advisor
C)writer
D)marketing communications expert

Accepted Answer

Maggie's tasks of assessing public opinion, monitoring industry trends, and keeping abreast of current issues are all within the realm of a strategic advisor role in PR.

Question 16

Which term refers to a company's interactions with reporters and editors from print publications and broadcast outlets?
A)marketing communications
B)media relations
C)public affairs
D)public relations

Accepted Answer

Media relations specifically refers to a company's interactions with journalists and media outlets. Marketing communications refers to various promotional activities, public affairs refers to interactions with political and governmental institutions, and public relations is a broader term encompassing all forms of communication with various stakeholders, including the media.

Question 17

Why is global spending on PR difficult to track?
A)Advertising and marketing are sometimes categorized as PR.
B)PR documentation outside the U.S.is too confidential to report.
C)The Holmes Report only measures U.S.PR spending.
D)Most global firms use advertising instead of PR.

Accepted Answer

PR spending often overlaps with advertising and marketing expenditures, making it difficult to distinguish and track.

Question 18

Which of the following markets is second to the U.S.in PR spending?
A)France
B)China
C)England
D)Japan

Accepted Answer

China is second to the U.S. in PR spending, reflecting its significant economic growth and increasing global influence.

Question 19

What is the most important skill needed to be an effective PR professional?
A)speaking to large groups of people
B)writing clearly and persuasively
C)handling unexpected crises
D)using marketing communications

Accepted Answer

Writing clearly and persuasively is the most important skill for a PR professional as they are responsible for creating and disseminating information to various stakeholders. A PR professional must be able to write press releases, speeches, social media posts, and other communications that are clear, concise, and effective in persuading the intended audience. While speaking to large groups, handling unexpected crises, and using marketing communications are also important skills, they are not as essential as strong writing abilities.

Question 20

PR professionals employed by nonprofit organizations need strong social media skills for which of the following purposes?
A)monitoring online conversations
B)raising money for activities
C)providing customer service
D)launching CSR programs

Accepted Answer

The answer of PR professionals employed by nonprofit organizations need...

Quiz 1: What Is Public Relations

Companies that implement sustainable business practices and build brand trust are able to do which of the following?

Which of the following situations would require a PR professional to engage in crisis management activities?

Which of the following tasks occurs in a PR professional's role as a marketing communications expert?

According to research,which of the following is a result of successful CSR activities?

Which of the following illustrates a sustainable business practice?

Which of the following is a leading factor in the growth of the PR industry?

According to the Bureau of Labor Statistics,between 2014 and 2024,jobs in the PR field are expected to ______.

Companies that alter their operation to address societal and environmental concerns are engaging in which of the following?

Manu needs data and information about households and consumers in the Midwest.Since he wants free information that he can collect quickly,he will search government agencies for studies and census data.Which term describes the type of research Manu is gathering?

Which of the following tasks is part of a PR professional's role as strategic adviser?

Tanya is in the process of conducting customer focus groups,distributing online surveys,and analyzing customer response cards.Which term best describes Tanya's efforts?

At TCH Global Enterprises,Brandon is responsible for creating company newsletters,updating information on the TCH intranet,and conveying new company policy to workers.Brandon's job is focused on which of the following areas?

What is the primary goal of media relations strategies?

Maggie,a PR professional with an electronics firm,is often tasked with assessing public opinion about the company's products,monitoring industry trends,and keeping abreast of current issues.Maggie is currently focused on which role of a PR professional?

Which term refers to a company's interactions with reporters and editors from print publications and broadcast outlets?

Why is global spending on PR difficult to track?

Which of the following markets is second to the U.S.in PR spending?

What is the most important skill needed to be an effective PR professional?

PR professionals employed by nonprofit organizations need strong social media skills for which of the following purposes?